As part of our Masterclass LINXY™ — Link-See-Engage Chinese in Travel Retail, we would like to invite you to our next webinar : Re-Engaging Chinese FIT Travellers in 2026: From 2025 Signals to Strategic Reset
Discover How to:
Reset your China strategy for the new FIT reality, beyond pre-pandemic reflexes and fragmented activations.
Act earlier in the traveller journey, where inspiration, trust, and brand preference are now shaped.
Convert 2025 activation signals into clear 2026 priorities across travel retail, downtown retail, and omnichannel touchpoints.
Target Audience:
Travel retail brands across beauty, luxury, spirits, fine food, fashion & accessories.
Travel retailers, department stores, airports & hospitality groups in EMEA.
Marketing, retail & strategy leaders responsible for Chinese or international customer growth.
Context:
As 2026 begins, Chinese FIT travellers are returning to Europe with redefined expectations and a transformed path-to-purchase. The lessons from 2025 are clear: this is not a delayed rebound, but a structural shift in how Chinese travellers plan, choose, and engage with brands abroad. This session distills the most telling activation signals from 2025 to help brands and retailers reset priorities and enter 2026 with clarity and strategic readiness.
Speaker
Yilin Wang
Chinese Travellers-EMEA Reach: Creating Authentic Connections Between Brands and Chinese Travellers Across the EMEA Travel Retail Ecosystem
Next Date
Tuesday January, 20th
1:00 PM - 1:45 PM CET