As part of our Masterclass LINXY™ — Link-See-Engage Chinese in Travel Retail — we invite you to our next webinar: Luxury Reframed: Reconnecting with Today's Value-Driven Chinese Traveller in Europe

Discover How to:

• Understand how Chinese luxury travellers are redefining value — prioritising meaning, authenticity and experience beyond price

• Adapt luxury storytelling, retail environments and service touchpoints to resonate with today’s independent Chinese traveller

• Convert curiosity into purchase by creating culturally intelligent frontline moments

Target Audience:

• Luxury, beauty and premium spirits brands in travel retail and European flagship locations

• Travel retailers, department stores and airport operators in EMEA

• Marketing, retail excellence and client experience leaders responsible for Chinese customer growth

• Brand and retail teams ready to elevate Chinese traveller engagement

Context:

Today’s Chinese FIT traveller is not a homogeneous tourist segment. Many travel frequently to Europe, possess deep familiarity with global luxury brands, and bring increasingly refined expectations shaped by years of international retail exposure.

For European luxury brands, the challenge is no longer visibility — it is relevance. What resonates today is localized storytelling that connects European heritage, craftsmanship and with the values and aspirations of the individual Chinese customer.

Emotional resonance, cultural intelligence and elevated service experiences are now more decisive than ever in transforming interest into purchase.

Speaker

Yilin Wang

Chinese Travellers-EMEA Reach: Creating Authentic Connections Between Brands and Chinese Travellers Across the EMEA Travel Retail Ecosystem

Next Date

Friday March, 27th

1:00 PM - 1:45 PM CET