As part of our Masterclass LINXY, we would like to invite you to our next webinar : Welcome Chinese Travellers in 2026: A Year-End Review & Strategic Outlook
Discover How to:
Transform the duty-free environment into a destination that truly attracts and converts the returning independent Chinese traveller.
Design cross-channel campaigns that build genuine affinity long before travellers step into your store.
Elevate frontline performance with the cultural intelligence required to exceed the expectations of this new wave of traveller
Target Audience:
Beauty, Luxury, Spirits, Fine Food, Confectionary, Fashion & Accessories Brands in travel retail.
Travel Retailers & Department Stores in EMEA.
Airports & Hospitality Groups targeting high-value passengers.
Context:
As 2025 comes to a close, Chinese FIT travellers are firmly returning to Europe — but with new behaviours, higher benchmarks, and a redefined path-to-purchase.This final session of the year distills the most impactful activations of 2025 and highlights why engaging this audience must become an urgent priority for 2026. Join us to reflect on a transformative year and ensure your organisation enters 2026 ready to attract, engage, and convert this strategic customer segment from day one.
Speaker
Yilin Wang
Chinese Travellers-EMEA Reach: Creating Authentic Connections Between Brands and Chinese Travellers Across the EMEA Travel Retail Ecosystem
Next Date
Tuesday December 16th
11:30 AM - 12:15 PM CET